Tuesday, December 21, 2010

Car Concept with Bio-Electric Hybrid Technology by Paul Howse

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Car Concept with Bio-Electric Hybrid Technology by Paul Howse

Luxury doesn’t have to mean expense or extravagance. Moreover, in the fragility of 21st century consumerism, exclusivity could go much further, where its perceptual value increases over time and through an experience of the product. Just as classic watches and historic cars develop a story and history over time, the owner of a vehicle should feel this experience. A patination of material such as bronze, that is hand-crafted or develops over time and is unique to each ownership situation would bring a valid ‘local quality’ that could be argued as being lost in today’s globalized world.