GM to launch Chevrolet in Korea

Daewoo may be General Motors’ only established brand in the Korean auto market, but it will soon add another: Chevrolet. GM revealed today at the Busan motor show that it will begin selling bowtie-badged vehicles in South Korea in 2011.

The Alpheon is being positioned in the Korea market as a luxury model at the top of the Daewoo range. It is fitted with a 3.0-liter V6 and a six-speed automatic transmission. GM Daewoo said the car will go on sale in the second half of the year.

GM Daewoo says the "Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio." Much like its Korean couterpart, Hyundai, have made inroads into the luxury sedan segment with the Genesis model.






Press Release

GM Daewoo's All-New Luxury Sedan Debuts at 2010 Busan International Motor Show

Alpheon is GM Daewoo's entry into the upper-midsize segment

Busan, Korea - GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today.

"With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

Another highlight of the GM Daewoo stand is a seven-seat compact multi-purpose vehicle, the Orlando show car, which is making its first appearance at an international motor show in Asia.

In addition, GM Daewoo has on display the Lacetti Premiere and GentraX race cars, and a Matiz mini-car artistically wrapped in pink.

With "Advancing Style" as its theme for this year's Busan International Motor Show, GM Daewoo has 18 vehicles on display that showcase its automotive industry design expertise.

Alpheon - Stylish Luxury Sedan

The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year.

GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets.

At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length).

With a unique emblem on its front "waterfall" grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio.

The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship.

Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.

General Motors draws on global designers for the new Chevrolet Corvette

For the first time, General Motors studios across the world have submitted design studies for the next-generation Chevrolet Corvette.

Late last year, Ed Welburn, GM's vice president of global design, invited GM's 10 styling studios to submit design proposals.

Some "were absolutely phenomenal," Welburn said. "There is a lot to pick from. The direction that we take is very important, and the decision has not been made."

Global input on the Corvette's design is one of several steps GM is taking to attract buyers in Europe, where the car has little appeal, and young U.S. buyers who favor imports.

"We have challenges in the States with the Corvette," Welburn said in an interview at the Geneva auto show. "The average age of the customer is really rising."

The current average age of a Corvette buyer is 54, according to the Power Information Network, a unit of J.D. Power and Associates.

Corvette sales are in a tailspin. Last year 13,934 were sold in the United States, down 48 percent from 2008.

The current Corvette debuted in the 2005 model year. Prices range from $49,880 for the base coupe to $107,830 for the ZR-1. Both prices include shipping.

A redesign is due in two to three years, industry sources say.

Corvette critics often cite the sports car's size, saying it looks big. They also point to what they say is a cheap-looking interior.

Welburn admitted the interior has a problem: "The execution, materials selection--it's got to be a much better interior. Our customers desire that."

Welburn said today's Corvette is about the same size as the Porsche 911, but the styling makes it look bigger. "We have to develop a design that feels trimmer, meaner, to go along with the incredible performance that the car has," he said.

In addition to styling, content, pricing and marketing strategy are under discussion, he said.

"It is a key time in the development of the Corvette," Welburn said. "There is a lot of debate and a lot of study on the bandwidth of Corvette."

But, he added, "It can't mutate into something that gets so far away from Corvette that it is no longer a Corvette."