Aston Martin, the world renowned luxury car brand from Britain is gearing up to enter the Indian market. The luxury car brand is in talks with various dealerships across India, in a bid to appoint suitable dealers. The talks are still in a budding stage and a spokesperson from Martin’s headquarters in Warwickshire, England said, "We are actively looking at the Indian market."
Aston Martin is also considering options of models to be launched in India as the time is opportune, for the burgeoning luxury car market in India. Deepesh Rathore, managing director with business analyst IHS Global Insight said, "The luxury car market is tilted to fresh arrivals as the buyer in this segment, is always looking for exclusivity". He added, "Hence there will always be potential for a new player entering the market."
The year 2008, was a fruitful one for luxury car makers, as India was the only market that ended on a positive note with a promise of brighter prospects. 2009 was fairly successful too and Aston Martin intends to make hay while the sun shines on the Indian shores.
